SchoolHub

Naming.

Mexican investors proposed creating a web and mobile app encompassing all the essential models for school operations. The end users, primarily parents, would use the app to monitor their children's activities, make necessary payments, and stay updated on school events. However, the project lacked a name and image, necessitating collaboration with stakeholders to develop one. The name created was "SchoolHub."

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Branding.

The goal was to keep it simple and easy to replicate digitally, as the possibilities were endless. Although the primary focus was an app, it could extend its reach to wearables. Therefore, one of the main objectives was to create something memorable that represented technology and the transition from the past to the new. An electric yet soft blue was chosen to achieve this.

Movement, change, technology, adaptation.

A monogram of an 'S' was created to embody all the core values and personality of SchoolHub, fulfilling the essential need to symbolize our brand in icons.

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